Want this content straight to your inbox?

Join over 5,000 vertical farming executives, investors, and other subscribers on our newsletter below:

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

“Urban Vine sends out lovely and detailed information on the future of farming in their newsletter, I recommend joining!”

Hank
- Hank van Apeldoorn, Urban Vine Co Subscriber

Plenty

Driscoll's, Plenty research vertical farming for strawberries - Fruit  Growers News
Plenty Source

Overview

Plenty is one of the most well known leaders in the vertical farming space, primarily due to the size of the company and amount of fundraising. The company was also one of the early entrants into the modern vertical farming scene, having been founded in 2014.

Founders

Plenty was founded in South San Francisco, California in 2014 by Jack Oslan, Matt Barnard, Nate Mazonson, and Nate Storey.

Matt Barnard currently serves as the CEO of Plenty as well as a board member. His career spans multiple decades primarily focused on tech startups, finance, and private equity. Prior to Plenty, he held roles at Whalen and Company (President and COO), Search Fund Capital (Founder), 523 Capital (Managing Operating Partner), and SmartSynch (VP of Deployment).

Dr. Nate Storey currently serves as the CSO of Plenty. He was the founder and CEO of Bright Agrotech from 2010 to 2016, and holds a Ph.D. in Agronomy and Crop Science from the University of Wyoming.

Jack Oslan is a co-founder of Plenty, but as of 2018, has founded a new company, Diamond Age 3D.

Nate Mazonson is a co-founder of Plenty, but as of 2018, similarly to Jack Oslan, founded a new company Alara Imaging, based out of the Bay Area.

Stock

As a private company, Plenty does not have a publicly available stock price. The company has raised over $500M USD in funding, and could be planning an IPO soon. Investors in Plenty include DCM Ventures, the Softbank Vision Fund, Finistere Ventures, and even corporate brands like Driscoll's Berries.

Revenue

According to some estimates, Plenty's revenue may be as high as $96M USD. That being said, this estimate is likely far too large. The true revenue for Plenty is likely much lower. For example, public competitors such as AeroFarms have reported revenues as low as $4M. AeroFarms has about half the amount of funding as Plenty, and also has about half the amount employees as Plenty. This would suggest a revenue around the $8M range for Plenty.

Locations

Plenty currently operates a farm in South San Francisco. This location signed a deal last year to supply over 50 Safeway stores in Northern California. Their second large location in Compton, CA will open at the very end of 2021. This facility will be over 95,000 square feet and will allow for fresh harvests 365 days per year. The ultimate goal of Plenty, according to co-founder Dr. Nate Storey, is to eventually build 500 vertical farms across the world.

Are you interested to learn more about Plenty and other vertical and indoor farming companies? Be sure to join our newsletter of over 5,000 subscribers across the vertical and indoor farming industries.

To subscribe, enter your email in the form below!

Want this content straight to your inbox?

Join over 5,000 vertical farming executives, investors, and other subscribers on our newsletter.

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

“Urban Vine sends out lovely and detailed information on the future of farming in their newsletter, I recommend joining!”

Hank
- Hank van Apeldoorn, Urban Vine Co Subscriber

All Articles

Babylon Micro-Farms

March 28, 2023

This interview details Babylon Micro-Farms, a leading indoor farming company based in the USA. The interview is with Chris Hollomon, Marketing Manager at Babylon Micro-Farms. To learn more about Babylon Micro-Farms and other indoor farming companies, click on this link!

View Post

Vegbed

March 28, 2023

This interview details Vegbed, a leading indoor farming services company developing biodegradable growing media. The interview is with Albert Lin, Founder and CEO at Vegbed. To learn more about Vegbed and other indoor farming companies, click on this link!

View Post

Greeny Grow

March 28, 2023

This interview details Greeny Grow, a leading vertical farm in Sweden. The interview is with Graham Clark, Owner of Greeny Grow. To learn more about Greeny Grow and other indoor farming companies, click on this link!

View Post

Four Star Mushroom

March 25, 2023

This interview details Four Star Mushroom, a company growing mushrooms indoors commercially in the US. The interview is with Joe Weber, founder and President of Four Star Mushroom. To learn more about Four Star Mushroom and other indoor farming companies, click on this link!

View Post

Fischer Farms

March 25, 2023

This interview details Fischer Farms, a leading vertical farm in the UK. The interview is with Tristan Fischer, CEO of Fischer Farms. To learn more about Fischer Farms and other indoor farming companies, click on this link!

View Post

Agrician Hong Kong

March 21, 2023

This interview details Agrician, a Hong-Kong based vertical farming company. The interview is with Jack Leung, Founder of Agrician. To learn more about Agrician and other indoor farming companies, click on this link!

View Post

Honest Greens Sri Lanka

March 21, 2023

This interview details Honest Greens, the first commercial scale vertical farm in Sri Lanka. The interview is with Aneeshan Tyagarajah, Director of Honest Greens. To learn more about Honest Greens and other indoor farming companies, click on this link!

View Post

CRYSP Farms

March 18, 2023

This interview details CRYSP Farms, a Dubai-based vertical farming company. The interview is with Maan Said, CEO of CRYSP Farms. To learn more about CRYSP Farms and other indoor farming companies, click on this link!

View Post

Ecoation

March 13, 2023

This interview details Ecoation, a Canada-based commercial yield and IPM forecasting solution for modern indoor growers. The interview is with Gavin Schneider, VP of Agronomy and Customer Success. To learn more about Ecoation and other indoor farming companies, click on this link!

View Post

Hundred Acre Urban Farm

March 13, 2023

This interview details Hundred Acre Urban Farm, an indoor farming company based in Milwaukee, USA. The interview is with Chris Corkery, Owner. To learn more about Hundred Acre and other indoor farming companies, click on this link!

View Post