A quick story...

Have you ever paid an extra 30% for that organic apple or orange at Whole Foods? 

A lot of people think that buying organic produce is a healthier option compared to conventional fruits and vegetables.

The consumer has been educated to believe in the organic brand.

If you talk to farmers, you get a different story. I was visiting with a strawberry grower in California who called the organic movement "a sham".


"The organic pesticides are so weak compared to the regular ones. We end up applying 10 times more pesticides on the organic fruit" 

Chemicals are widely used in commercial agriculture, regardless of organic or not, that's just reality.

If you don't believe me, go to the Whole Foods supplier chemical guidelines here.

You may not be able to pronounce any of those chemicals. But farmers can. (They're the ones who showed me this list).

Farmers need these chemicals to grow good-looking fruit that can travel long distances to far away grocery stores and still sell.

The only people who don't know this are...the people buying the produce! 

So what's the "real" organic? 

One potential solution to grow produce exposed to less chemicals is to de-centralize production with urban farming.

Urbanvine.co helps urban dwellers learn about urban farming, no experience required.

Since 2016 over 36,000 people have visited our site to discover more about urban farming.

Learn more about joining our community of over 2,500 urban farming enthusiasts here.

Once again, Welcome! 

Founder, Urbanvine.co