Adapt AgTech

This interview details Adapt AgTech, an indoor farming company based in the United States. The interview is with Jonathan Murray, Co-Founder and CEO of Adapt.

Source: Adapt AgTech

What is the origin story of Adapt?

After launching the mushroom based wellness company, Forage Hyperfoods with my wife, I was introduced to my co-founder of Adapt, Rob Imbault.

After a few too many pancake breakfasts and conversations about changing the world, we landed on advancing access to sustainable food through gourmet mushrooms.

Source: Adapt AgTech


Can you tell us more about the features and production in your mushroom farming containers?

We do not aim to sell containers, we are cultivators and sell our mushrooms. We have many features that we constantly improve, adapt and refine as we manufacture them inhouse. Our strongest focus is that we are hyper local producers and aim to deliver to customers the same day or within 24 hours of harvest, directly.

Source: Adapt AgTech

What are some of the biggest challenges facing Adapt in the future?

Fresh produce has a significant portion of the operation focused on logistics. Finding unique, climate friendly and affordable ways to ensure our products get from A to B and remain high quality will always be an area for constant improvement.

Source: Adapt AgTech

What is unique about Adapt compared to competitors?

I believe rising tides raise all ships and that anyone in the market currently is contributing to the solution, so competitor is too strong of a word for our industry peers. Everyone growing food is doing great work and we all may approach things differently, and thats okay.

Source: Adapt AgTech

How do you measure the impact of your company so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?

We are a Servings driven organization. What I mean by that is, we strive to produce as many servings as possible, and strive for 0% spoilage. By that, these servings are being sold to restaurants and retailers, but if we have any overgrowth, we always donate to community kitchens and food banks.

Source: Adapt AgTech

What have you learned that you wish you knew when you joined or started the company?

How gratifying it is to produce food, had I known, I would have started sooner!


How can people connect with you or learn more about Adapt?

Visit our website, there are multiple forms depending on your interest.


Asia Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"For a target audience that is trying to understand the basics of vertical farming, this is a quality newsletter to subscribe to"

- James Pateras, CEO, Modular Farms Australia

North America Vertical Farming Companies: The 2023 Report

Download The Free Sample Report

Mark-Horler

"The North America Vertical Farming Companies Report 2023 aggregates many sources of public information on many different companies so that you don't have to do the research yourself, it's worth the money and saves a lot of time"

- John Ireland, CEO, NTP Technologies

Europe Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Helen Andrew Spare Harvest

"As a business development manager supporting the indoor agriculture, CEA, and food tech industries, I can say Urban Vine guides and their insider newsletter provide detailed information often difficult to find online."

- Irena Lundberg, CleanTech Invest Stockholm

Middle East Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"As a marketing professional in the indoor agriculture industry, Urban Vine's newsletters, reports and guides are an excellent resource for keeping up-to-date with news and developments in vertical farming."

- Steven Mitchell, Product Manager, Intelligent Growth Solutions (IGS) UK

All Indoor Farming Company Interviews

Bloemteknik

June 21, 2024

This interview details Bloemteknik, an indoor farming technology company based in the UK. The interview is with James Fleet, Co-Founder & CEO of Bloemteknik. To learn more about Bloemteknik and other indoor farming companies, click on this link!

View Full Interview

Farmitank

May 31, 2024

This interview details Farmitank, a company based in Spain. The interview is with Cristian Nieves, R&D Department at Farmitank. To learn more about Farmitank and other indoor farming companies, click on this link!

View Full Interview

JHS Group

May 30, 2024

This interview details JHS Group, a company based in the United States. The interview is with Janet Tso-Shushan, CEO of JHS Group. To learn more about JHS Group and other indoor farming companies, click on this link!

View Full Interview

Natural Resources Institute Finland (Luke)

May 22, 2024

This interview details Natural Resources Institute Finland (Luke), a research organization based in Finland. The interview is with Saila Karhu, Research Professor at Natural Resources Institute Finland (Luke). To learn more about Natural Resources Institute Finland (Luke) and other indoor farming companies, click on this link!

View Full Interview

The indoor growing pods at Canadore College

May 22, 2024

This interview details The indoor growing pods at Canadore College, an indoor farming company based in Canada. The interview is with Angela Proudfoot, Project Administrator Sustainable Food & Clean Water at Canadore College.

View Full Interview

NIAB

May 22, 2024

This interview details NIAB, a crop science organization based in the UK. The interview is with Ros Lloyd, Head of Communications at NIAB. To learn more about NIAB and other indoor farming companies, click on this link!

View Full Interview

Ecocool GmbH

May 22, 2024

This interview details Ecocool GmbH, a packaging solutions provider based in Germany. The interview is with Florian Siedenburg, General Manager of Ecocool GmbH. To learn more about Ecocool GmbH and other indoor farming companies, click on this link!

View Full Interview

Autonomous Greenhouse

May 22, 2024

This interview details Autonomous Greenhouse, an indoor farming technology company based in the Netherlands. The interview is with Silke Hemming, Head Scientific Research Team Greenhouse Technology at Wageningen University & Research. To learn more about Autonomous Greenhouse and other indoor farming companies, click on this link!

View Full Interview

Sapling

May 16, 2024

This interview details Sapling, an indoor farming technology company based in the UK. The interview is with Manish Patel, Managing Director at Sapling Automation Ltd. To learn more about Sapling and other indoor farming companies, click on this link!

View Full Interview

FibreDust

May 16, 2024

This interview details FibreDust, a company based in the United States. The interview is with Andrew D Pidgeon, Director of Marketing at FibreDust. To learn more about FibreDust and other indoor farming companies, click on this link!

View Full Interview