Want this content straight to your inbox?

Join over 5,000 vertical farming executives, investors, and other subscribers on our newsletter below:

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

“Urban Vine sends out lovely and detailed information on the future of farming in their newsletter, I recommend joining!”

Hank
- Hank van Apeldoorn, Urban Vine Co Subscriber

Fox Urban Farms

This interview details Fox Urban Farms, an indoor farming company based in Virginia, USA. The interview is with John Fox, Co-owner of Fox Farms.

Source: Fox Urban Farms

What is the origin story of Fox Urban Farms?

Ann and John Fox are long time business owners and entrepreneurs. From 2004 through 2020, Ann and John were owners and operators of Greenwood Grocery & Deli, a local deli and c-store in Winchester, VA.

In late 2020, the Foxes sold Greenwood Grocery & Deli and decided to look for something that wouldn’t take up so much of their time. After researching and discussing what their new business was going to be, the Foxes settled on opening a hydroponic farm in the city of Winchester, VA. This would be a business that could fill the need for fresh and local produce in their community.

What are some of the biggest challenges facing Fox Urban Farms in the future?

High energy costs coupled with tight margins require the Foxes to be vigilant and forward thinking about how their hydroponic farms can operate profitably.

What is unique about Fox Urban Farms compared to competitors? How do you measure the impact of your company so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?

There are no other businesses in the city of Winchester doing what Fox Urban Farms is doing. We are bringing healthy, hyper-local, and nutritious products to our local community.

We use different metrics to measure the success of our business. Obviously, as a business for profit, we must be able to make money. We also are very interested in having a positive impact on our city and bringing fresh products to all citizens.

What have you learned that you wish you knew when you joined or started the company?

We learned that even the best intentions and well thought out ideas still must conform to our existing City Code.

The process of working with the City took a lot longer than we anticipated.

How can people connect with you or learn more about Fox Urban Farms?

Our website is www.foxurbanfarms.com and our email is eatlocal@foxurbanfarms.com .

We also have many other social media accounts for people to follow. Those are listed on our website.

Want this content straight to your inbox?

Join over 5,000 vertical farming executives, investors, and other subscribers on our newsletter.

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

“Urban Vine sends out lovely and detailed information on the future of farming in their newsletter, I recommend joining!”

Hank
- Hank van Apeldoorn, Urban Vine Co Subscriber

All Articles

Four Star Mushroom

February 18, 2023

This interview details Four Star Mushroom, a company growing mushrooms indoors commercially in the US. The interview is with Joe Weber, founder and President of Four Star Mushroom. To learn more about Four Star Mushroom and other indoor farming companies, click on this link!

View Post

Pinkfarm

February 18, 2023

This interview details Pinkfarm, a new company focused on vertical farming in Switzerland. The interview is with Christian Gerig, founder of Pinkfarm. To learn more about Pinkfarm and other indoor farming companies, click on this link!

View Post

Verde Vertical Farms

February 15, 2023

This interview details Verde Vertical Farms, a new company focused on vertical farming of leafy greens in Chile. To learn more about Verde Vertical Farms and other indoor farming companies, click on this link!

View Post

Veles Farming

February 13, 2023

This interview details Veles Farming, a new company focused on saffron farming indoors. To learn more about Veles Farming and other indoor farming companies, click on this link!

View Post

Greatit Italy

February 8, 2023

This article details the container farming company Greatit, based in Italy. The interview was granted by Dr.Agr. Daniele Bertocchi. Click to learn more!

View Post

Myco Logic Solutions

February 8, 2023

This interview details MycoLogic Solutions, a new company focused on mushroom farming indoors. To learn more about MycoLogic solutions and other indoor farming companies, click on this link!

View Post

MycoPlanet

February 8, 2023

This interview details Myco Planet, a new company focused on mushroom farming indoors. To learn more about Myco Planet and other indoor farming companies, click on this link!

View Post

Second Chances Farm

January 23, 2023

[UPDATED FOR 2023] In this article you will learn all about Second Chances Farm, an up and coming vertical farm in the USA with a unique vision!

View Post

What is Green Architecture?

January 23, 2023

[UPDATED FOR 2023] In this article you will learn: What is green architecture? What is its history? Click to learn more!

View Post

What is Coco Coir?

January 23, 2023

[UPDATED FOR 2023] In this article we cover: What is coco coir? How exactly is it used as a hydroponic growing medium? Click to learn more!

View Post