Green Simplicity BV Netherlands

This interview details Green Simplicity, an indoor farming technology company based in the Netherlands. The interview is with Wessel van Paassen, Owner of Green Simplicity.

Source: Green Simplicity

What is the origin story of Green Simplicity?


Green Simplicity is founded by Wessel van Paassen in 2014, with the goal to make plant research (under LED light) accessible for growers. Nine years later, Green Simplicity had over 150 systems running all over Europe (mainly in the Netherlands), wiched are beeing used by glasshouse growers, breeders, research insituted and plant propagation companies, to find maximum plant potential.

Together with our customers we see what is possible and for what crops it can be interesting to grow partly or completely in an indoor environment.

Source: Green Simplicity


In 2020 Green Simplicity Concepts B.V. was founded where we develop and build large vertical farming and indoor growing systems. We focus on selling concepts that work and that can be used for our customers to grow high quality crops and to earn good money.


Source: Green Simplicity


What are some of the biggest challenges facing Green Simplicity in the future?


Making a foolproof system that everyone can use/buy, dedicated for a particular range of crops.


Source: Green Simplicity


What is unique about Green Simplicity compared to competitors?


Green Simplicity, develops and builds the system around the plant. Because we help and support growers in doing research in an indoor environment, we gain knowledge about a lot of different crops grown without daylight. This knowledge we blend into our new vertical/indoor farming concepts. We think in building blocks to keep scaling up in a payable and scabable way.

Source: Green Simplicity


How do you measure the impact of your company so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?


I only started with the idea to make plant research accessiblefor growers. In 9 years time we gained a lot of information, growing and light recipes for many different crops. We manage to develop large scale vertical and indoor growing concepts that are already running on large scale.

Source: Green Simplicity


In the near future we will focus more on selling concepts in stead of only parts of the solution, like climate systems, lighting systems or automated transport systems.


Source: Green Simplicity


What have you learned that you wish you knew when you joined or started the company?


I never thought that i could learn so much so fast. I learned whats it's about to run a business. To communicate and work together with growers and breeders, how to setup partnerships and that looking to anther industries can be very helpful for your own business. We build an awesome young and talented team and are ready to scale up.


Source: Green Simplicity


How can people connect with you or learn more about Green Simplicity?


People can connect with Green Simplicity by visiting our website, by following us on LinkedIn or by sending an email to info@greensimplicity.nl

Green Simplicity joins GreenV:

  • Green Simplicity was acquired on May 24, 2023 by GreenV
  • At the time of the acquisition, Green Simplicity had approximately 250 customers, mainly growers and breeders in the Netherlands


Asia Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"For a target audience that is trying to understand the basics of vertical farming, this is a quality newsletter to subscribe to"

- James Pateras, CEO, Modular Farms Australia

North America Vertical Farming Companies: The 2023 Report

Download The Free Sample Report

Mark-Horler

"The North America Vertical Farming Companies Report 2023 aggregates many sources of public information on many different companies so that you don't have to do the research yourself, it's worth the money and saves a lot of time"

- John Ireland, CEO, NTP Technologies

Europe Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Helen Andrew Spare Harvest

"As a business development manager supporting the indoor agriculture, CEA, and food tech industries, I can say Urban Vine guides and their insider newsletter provide detailed information often difficult to find online."

- Irena Lundberg, CleanTech Invest Stockholm

Middle East Vertical Farming Companies: The 2023 Report

Download the Free Sample Report

Mark-Horler

"As a marketing professional in the indoor agriculture industry, Urban Vine's newsletters, reports and guides are an excellent resource for keeping up-to-date with news and developments in vertical farming."

- Steven Mitchell, Product Manager, Intelligent Growth Solutions (IGS) UK

All Indoor Farming Company Interviews

Savills

April 12, 2024

This interview details Savills, a company based in the UK. The interview is with Joe Lloyd, analyst Savills rural research. To learn more about Savills and other indoor farming companies, click on this link!

View Full Interview

Viscon

April 11, 2024

This interview details Viscon, an indoor farming company based in The Netherlands. The interview is with Floris Berghout, Sales Manager at Viscon Plant Technology. To learn more about Viscon and other indoor farming companies, click on this link!

View Full Interview

Gillespie Manners

April 8, 2024

This interview details Gillespie Manners, a company based in the UK. The interview is with Zanaba Poland, Marketing Manager of Gillespie Manners. To learn more about Gillespie Manners and other indoor farming companies, click on this link!

View Full Interview

Fieldwork Robotics

April 8, 2024

This interview details Fieldwork Robotics, an indoor farming technology company based in the UK. The interview is with David Fulton, CEO of Fieldwork Robotics. To learn more about Fieldwork Robotics and other indoor farming companies, click on this link!

View Full Interview

Tech 4.0

April 3, 2024

This interview details Tech 4.0, a company based in the UK. The interview is with Jonathan Martin, Director at Tech 4.0. To learn more about Tech 4.0 and other indoor farming companies, click on this link!

View Full Interview

Van Dijk heating

April 1, 2024

This interview details Van Dijk heating, a company based in the Netherlands. The interview is with Freek van Rijn, Managing Director at Van Dijk heating. To learn more about Van Dijk heating and other indoor farming companies, click on this link!

View Full Interview

Concert Bio

April 3, 2024

This interview details Concert Bio, a company based in the UK. The interview is with Dr. Paul Rutten, Founder & CEO of Concert Bio. To learn more about Concert Bio and other indoor farming companies, click on this link!

View Full Interview

Mycro Harvest

April 1, 2024

This interview details Mycro Harvest, an indoor farming company based in Canada. The interview is with Christopher Klich, Co-Founder & CEO of Mycro Harvest. To learn more about Mycro Harvest and other indoor farming companies, click on this link!

View Full Interview

Vertical Gardens Ltd

April 5, 2024

This interview details Vertical Gardens Ltd, an indoor farming company based in Kenya. The interview is with Fred Mwithiga, Co-Founder of Vertical Gardens Ltd. To learn more about Vertical Gardens Ltd and other indoor farming companies, click on this link!

View Full Interview

Zenith Global

April 1, 2024

This interview details Zenith Global, a company based in the UK. The interview is with Richard Hall, Chairman of Zenith Global. To learn more about Zenith Global and other indoor farming companies, click on this link!

View Full Interview