Growing Microgreens Indoors: The Advanced Guide (2021 Edition)

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

Jones Food Company

Jones Food Company | LinkedIn
Jones Food Company Source

Overview

Jones Food Company is one of the leading vertical farming companies in Europe. According to the company, they own and operate the largest vertical farm in Europe. This flagship farm features approximately 26 tennis courts (5000 square meters) of growing space, 12 kilometers of LED Grow Lights, and is operational 365 days per year.

Their vertical farm features 17 layers of grow space, totaling approximately 12m, an average of about 2/3 meter height per layer. As far as crop types, the focus of Jones Food Company is on fresh herbs and leafy greens.

Founders

The company was founded in 2016 by James-Lloyd Jones. In 2019, UK Retailer Ocado took a majority ownership in the company, acquiring 58% of the firm. Approximately one year later in September of 2020, Ocado was reported to have increased its stake in the company to 70%. The Ocado Group is a grocery solutions group founded in 2000 by Jonathan Faiman, Jason Gissing, and Tim Steiner in Hatfield, UK. The firm is not a grocery store but rather a business that licenses its technology to grocery retailers globally. Ocado group also owns a 50% joint stake in eGrocery website Ocado.com. Because of the businesses interests of Ocado Group, The Jones Food Company is uniquely positioned to service online grocery opportunities in the future.

Stock

As a private company with majority ownership of the Ocado Group, stock in the Jones Food Company is not readily available on the open market. Given the strategic position of the Jones Food Company and its location outside of the US, the firm is less likely than other US-based, venture capital backed vertical farms to have an IPO in the short to medium term future.

Revenue

The Jones Food Company's flagship facility focuses on leafy greens and herbs and has a size of approximately 5000 meters squared. This is equivalent to approximately 53,000 square feet in US metrics. We know from publicly available information that the revenue generated by AeroFarms form approximately 70,000 square feet of grow space is about $4M US / year. Therefore using this approximate comparison the estimated annual revenue of The Jones Food Company would be approximately $3M USD per year currently, or about $600 USD / m square of production space / year or about $56 USD revenue / square foot. This estimate is consistent with other public estimates of the firm's revenue, which guess "<$5M" (USD).

Locations

The location of this vertical farm is in Scunthorpe, about a 4 drive north of London in the UK (approximately 400 miles).

Are you interested to learn more about Plenty and other vertical and indoor farming companies? Be sure to join our newsletter of over 5,000 subscribers across the vertical and indoor farming industries.

To subscribe, enter your email in the form below!

“If urbanvine.co had existed when I got into Vertical Farming back in 2012, I'd have saved 3 years in that quest to learn it!”

Mark-Horler
- Zjef Van Acker, Former Chief Engagement Officer, Association for Vertical Farming (AVF) 

“Urban Vine sends out lovely and detailed information on the future of farming in their newsletter, I recommend joining!”

Hank
Hank van Apeldoorn, Urban Vine Co Subscriber

All Articles

AeroFarms - Vertical Farming Company Summary

October 9, 2021

[UPDATED FOR 2021] What is AeroFarms Vertical Farming? In this article you will learn all about AeroFarms stock, revenue, location, investments, and more. Click to learn more!

View Post

Bowery Farming - Vertical Farming Company Summary

October 7, 2021

[UPDATED FOR 2021] What is Bowery Farming? In this article you will learn all about Bowery Farming stock, revenue, location, investments, and more. Click to learn more!

View Post

80 Acres Farms Company Overview

September 26, 2021

[UPDATED FOR 2021] What is 80 Acres Farms? In this article you will learn all about 80 Acres Farms stock, revenue, location, investments, and more. Click to learn more!

View Post

Plenty - Vertical Farming Company Summary

September 26, 2021

[UPDATED FOR 2021] What is Plenty Vertical Farming? In this article you will learn all about Plenty stock, revenue, location, investments, and more. Click to learn more!

View Post

Spread - Vertical Farming Company Summary

September 26, 2021

[UPDATED FOR 2021] What is Spread Japan Vertical Farming? In this article you will learn all about Spread stock, revenue, location, investments, and more. Click to learn more!

View Post

Jones Food Company - Vertical Farming Company Summary

September 26, 2021

[UPDATED FOR 2021] What is Jones Food Company Vertical Farming? In this article you will learn all about Jones Food Company stock, revenue, location, investments, and more. Click to learn more!

View Post

What is Regenerative Agriculture?

September 26, 2021

[UPDATED FOR 2021] In this post we will talk about what renegenerative agriculture is. What are the advantages, disadvantages, and more! Click to read more...

View Post

What is Container Farming?

August 28, 2021

[UPDATED FOR 2021] What is Container Farming? How Does It Work? In this article you will learn all about Container Farming and how it is related to vertical farming. Click to learn more!

View Post

How To Control Root Aphids

August 28, 2021

[UPDATED FOR 2021] How do you control root aphids? In this post we will discuss the best solutions to control root aphids in your garden, indoor farm, and more! Click to learn...

View Post

What is Precision Agriculture?

August 28, 2021

[UPDATED FOR 2021] What is Precision Agriculture? What are the advantages, who are the most important precision agriculture companies? Click here to learn all of this and more...

View Post