This interview details Victory Farm, an indoor farming company based in Malaysia. The interview is with Gary Law,Founder & CEO of Victory Farm.
What is the origin story of VF@RM?
The origin story of VF@RM begins with a group of passionate individuals who shared a common vision of revolutionizing agriculture and empowering people to lead healthier lifestyles. It all started when a team of experts in vertical farming, agriculture technology, and education came together with a shared belief that everyone should have access to fresh and nutritious food, regardless of their location or living space.
We recognized the growing need for sustainable farming solutions in an increasingly urbanized world, where space constraints and limited access to fresh produce were becoming prevalent issues. Inspired by the potential of vertical farming technology, we embarked on a journey to create a company that would bring the benefits of home-based vertical farming to individuals and communities.
With extensive research and development, We’ve developed cutting-edge vertical farming systems that could be easily installed and operated within the comfort of one's home. These systems utilized advanced technologies such as BioVertiponics, LED grow lighting, and automated controls to create optimal growing conditions for a wide range of crops, including nutrient-rich baby greens.
However, VF@RM's vision extended beyond just providing fresh and nutritious food. We understood the importance of education and wanted to create a comprehensive ecosystem that merged agriculture with STEM education. By integrating Agro STEM concepts into their offerings, We aimed to empower individuals, especially students, with the knowledge and skills needed to understand and engage in sustainable farming practices.
With a strong commitment to quality, innovation, and customer satisfaction, VF@RM quickly gained recognition as a leading specialist in home vertical farming systems. Their dedication to delivering exceptional products, value-added Agro STEM education, and ongoing support to their customers set them apart in the industry.
Today, VF@RM continues to inspire individuals to take control of their food production, embrace sustainable living, and embark on a journey towards a healthier lifestyle. We are committed to making a positive impact on communities, promoting environmental sustainability, and shaping the future of agriculture through their innovative solutions and educational initiatives.
Can you tell us more about the features of your indoor and outdoor growing tower?
VF@RM offers both indoor and outdoor growing towers designed to cater to different growing environments and preferences. Here are some key features of our indoor and outdoor growing towers:
Indoor Growing Tower: Space-Efficient Design: Our indoor growing tower is compact and vertical, making it ideal for small living spaces such as apartments, condos, and kitchens.
BioVertiponics System: The tower utilizes a BioVertiponics system, which means plants grow in a natural-nutrient-rich water solution without the need for soil. This promotes faster growth, higher yields, and efficient water usage.
LED Grow Lights: Integrated LED grow lights provide the necessary light spectrum for optimal plant growth, enabling year-round cultivation regardless of natural light availability.
Automated Controls: The tower comes equipped with automated controls for lighting, nutrient delivery, and water circulation, ensuring a hassle-free growing experience and optimal conditions for plant growth.
Modular Design: The tower is designed with modular structure, allowing for easy customization and scalability based on the number of plants or crop varieties you want to grow.
Self-Sustainable: The indoor growing tower is a self-contained system that recirculates water and nutrients, minimizing waste and promoting sustainability.
Outdoor Growing Tower: Sturdy Construction: Our outdoor growing tower is built with durable materials to withstand various weather conditions, ensuring long-term durability and stability.
Bio-Based Cultivation: Unlike the usual hydroponic system, VF@RM outdoor tower allows for bio-based cultivation, giving you the flexibility to grow a wide range of plants, including herbs, vegetables, and flowers.
Vertical Design: The tower's vertical structure maximizes growing space, making it suitable for small outdoor areas such as balconies, patios, or gardens.
Easy Access and Maintenance: The tower is designed with accessible planting pots, allowing for convenient planting, harvesting, and maintenance.
Watering System: The outdoor tower may feature a built-in watering system that ensures adequate hydration for the plants, reducing the need for frequent manual watering.
Both our indoor and outdoor growing towers are designed to provide a user-friendly and efficient growing experience, enabling individuals to cultivate their own fresh and natural-nutrient-rich produce easily.
What is unique about VF@RT compared to competitors?
VF@RM stands out from its competitors in several unique ways:
Comprehensive AgroSTEM Integration: VF@RM goes beyond providing home vertical farming systems by integrating AgroSTEM education into its offerings. This unique approach allows VF@RM to empower its customers with not only the means to grow fresh and nutritious produce but also the knowledge and tools to understand the science and technology behind it.
Holistic Health Focus: VF@RM emphasizes the promotion of a healthy lifestyle through its products. By enabling people to grow their own fresh and nutrient-rich Baby Greens, VF@RM supports individuals in taking control of their diet and well-being. The company's commitment to health and nutrition sets it apart from competitors.
Customizable Solutions: VF@RM offers indoor and outdoor growing towers that are designed to be flexible and customizable. Customers can adapt the systems to their specific needs, whether they have limited space indoors or prefer to grow plants outdoors. This level of customization provides customers with tailored solutions that suit their unique requirements.
Sustainability and Environmental Consciousness: VF@RM places a strong emphasis on sustainability and environmental responsibility. Its indoor growing systems optimize resource usage, such as water and energy, making them eco-friendly alternatives to traditional farming methods. VF@RM's commitment to sustainable practices aligns with the growing global awareness and demand for environmentally conscious solutions.
Education and Support: In addition to providing the necessary equipment, VF@RM focuses on educating and supporting its customers. The company offers AgroSTEM curriculum materials, training for teachers, and ongoing assistance to ensure successful implementation and learning outcomes. This comprehensive support distinguishes VF@RM as a partner invested in the long-term success of its customers.
Brand Reputation and Trust: VF@RM has built a strong brand reputation based on its commitment to quality, innovation, and customer satisfaction. Positive customer reviews, testimonials, and partnerships with reputable educational institutions contribute to VF@RM's credibility and differentiate it from competitors.
By combining AgroSTEM education, a health-focused approach, customization options, sustainability practices, ongoing support, and a trusted brand reputation, VF@RM offers a unique value proposition that sets it apart from competitors in the home vertical farming industry.
How do you measure the impact of your company so far (Revenue, Employees, Customer Quantity, Production Volume) etc?
Number of Local and Global Users: This metric measures the reach and adoption of VF@RM's products and services. Tracking the number of users, both locally and globally, provides insights into the company's market penetration and the extent of its impact on individuals and communities.
Number of Greens Grown: This metric quantifies the actual output and production of fresh and nutritious greens through VF@RM's systems. It reflects the company's contribution to sustainable agriculture and food production, promoting access to healthy and locally grown produce.
Number of Testimonies: Testimonies and feedback from customers, partners, and stakeholders are valuable indicators of VF@RM's impact. Positive testimonials showcase the company's ability to deliver value, improve quality of life, and empower individuals to live a healthy lifestyle through their products and services.
SDG Alignment: VF@RM aligns its impact with the United Nations Sustainable Development Goals (SDGs). Monitoring progress and contribution toward SDGs 3 (Good Health and Well-being), 4 (Quality Education), 11 (Sustainable Cities and Communities), 12 (Responsible Consumption and Production), 13 (Climate Action), and 17 (Partnerships for the Goals) demonstrates VF@RM's commitment to addressing pressing global challenges.
These indicators focus on capturing the social, environmental, and educational aspects of VF@RM's impact. By measuring these metrics, the company can assess its progress in creating a positive change in individuals' health, education, sustainable consumption, climate action, and fostering partnerships.
What have you learned that you wish you knew when you joined or started the company?
Adaptability and Agility: Being open to change and adaptable to market dynamics is essential. Business environments are constantly evolving, and being able to pivot, adjust strategies, and embrace new opportunities can lead to long-term success.
Customer-Centric Approach: Prioritizing the needs and satisfaction of customers is fundamental. Focusing on building strong customer relationships and continuously improving the customer experience can lead to customer loyalty and positive word-of-mouth.
Persistence and Resilience: Entrepreneurship often involves facing setbacks and obstacles. Learning to persevere through challenges, maintaining a positive mindset, and embracing failure as an opportunity for growth are valuable lessons.
Continuous Learning: Embracing a mindset of continuous learning and personal development is crucial. Staying updated with industry trends, acquiring new skills, and seeking mentorship can contribute to personal and professional growth.
Every entrepreneurial journey is unique, and there will always be specific lessons that individuals learn along the way. The key is to embrace these lessons as opportunities for growth and use them to inform future decisions and actions.
How can people connect with you or learn more about VF@RT ?
Website: Visit the VF@RM official website www.victoryfarmatrooftop.com, where you can find detailed information about their products, services, mission, and values. The website may also provide contact information and ways to reach out to the company directly.
Social Media: Follow VF@RM on popular social media platforms such as Facebook www.fb.com/victoryfarmrooftop, Instagram, or LinkedIn. Social media channels often provide updates, news, and insights about the company's activities, events, and initiatives.
Email: Reach out to VF@RM via email firstname.lastname@example.org with any inquiries or requests for more information.
Events and Workshops: VF@RM may organize or participate in various events, workshops, or conferences related to vertical farming, AgroSTEM, or sustainable agriculture. Keep an eye out for these events in your local area or online and attend to learn more about the company and their offerings.
Partnerships and Collaborations: If you represent a private or international school or an organization interested in partnering with VF@RM on AgroSTEM initiatives, reach out to them directly to discuss potential collaborations. They may have specific channels or contact persons dedicated to partnership inquiries.
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