This interview details Adapt AgTech, an indoor farming company based in the United States. The interview is with Jonathan Murray, Co-Founder and CEO of Adapt.
What is the origin story of Adapt?
After launching the mushroom based wellness company, Forage Hyperfoods with my wife, I was introduced to my co-founder of Adapt, Rob Imbault.
After a few too many pancake breakfasts and conversations about changing the world, we landed on advancing access to sustainable food through gourmet mushrooms.
Can you tell us more about the features and production in your mushroom farming containers?
We do not aim to sell containers, we are cultivators and sell our mushrooms. We have many features that we constantly improve, adapt and refine as we manufacture them inhouse. Our strongest focus is that we are hyper local producers and aim to deliver to customers the same day or within 24 hours of harvest, directly.
What are some of the biggest challenges facing Adapt in the future?
Fresh produce has a significant portion of the operation focused on logistics. Finding unique, climate friendly and affordable ways to ensure our products get from A to B and remain high quality will always be an area for constant improvement.
What is unique about Adapt compared to competitors?
I believe rising tides raise all ships and that anyone in the market currently is contributing to the solution, so competitor is too strong of a word for our industry peers. Everyone growing food is doing great work and we all may approach things differently, and thats okay.
How do you measure the impact of your company so far? (Revenue, Employees, Customer Quantity, Production Volume) etc?
We are a Servings driven organization. What I mean by that is, we strive to produce as many servings as possible, and strive for 0% spoilage. By that, these servings are being sold to restaurants and retailers, but if we have any overgrowth, we always donate to community kitchens and food banks.
What have you learned that you wish you knew when you joined or started the company?
How gratifying it is to produce food, had I known, I would have started sooner!
How can people connect with you or learn more about Adapt?
Visit our website, there are multiple forms depending on your interest.
[UPDATED FOR 2023] In this article, you will learn everything you need to know about indoor growing, CEA, and related topics. Click to learn more!
View Full Interview[UPDATED FOR 2023] Interested to learn more about urban farming? Click now to get the exclusive top 11 books on Urban Farming!
View Full Interview[UPDATED FOR 2023] In this article you will learn why LED grow lights work for indoor growing. Click to learn more!
View Full Interview[UPDATED FOR 2023] What is aeroponic farming, and how does it work? What are the main differences with normal farming? Click to learn more!
View Full Interview[UPDATED FOR 2023] The definitive, complete, step-by-step breakdown of all aspects of urban farming in Detroit. Click to learn more!
View Full Interview[UPDATED FOR 2023] Are you a podcast type of person? Here is a quick & simple list of 11 urban farming podcasts you can learn from, click to learn more!
View Full Interview[UPDATED FOR 2023] In this article we will teach you the core fundamentals of how to use grow lights for indoor farming. Click to learn more!
View Full Interview[UPDATED FOR 2023] Have you ever wondered what it takes to be an indoor grower? In this article you will learn from the pros. Click to learn more!
View Full Interview[UPDATED FOR 2023] What are wall planters, and how do they work? Click here to learn the all the basic aspects of wall planters and how they work...
View Full Interview[UPDATED FOR 2023] What is SPIN farming, and how does it work? What are the main differences with traditional farming? Click to learn more!
View Full Interview
.png){kind=logo}
